Retention is the new recruitment

Sanne van Heumen

14.8.25

Finding staff is already a challenge, but really keeping people on board? That is often even more difficult. Yet that's exactly where you make the difference. Where companies have been mainly recruiting for years, there is now an increasing focus on retention. And that makes sense: attracting new talent takes time, money and energy. While keeping your existing team is often a lot smarter. However, not everyone has a plan to do this properly. A shame.

From finding to binding

According to a recent article on Frank watching retention is not a separate HR project, but a structural approach. People stay if the basis is right: clear agreements, fair remuneration, growth opportunities and a work environment where they are taken seriously. It's about culture, leadership and processes. And yes, that also applies to temporary workers, on-call workers or employees in the hospitality or retail sector. Especially where turnover is often high, you can make a lot of profit with smart choices.

People stay if you organize it properly

The reason employees leave is rarely a surprise. Those who pay close attention will see it coming: less commitment, declining engagement or frustration about things that are not going well. Think of ambiguity about hours worked, waiting times for payment or a lack of overview of exactly what someone has earned. Especially among young people and flex workers, the expectations have changed. They want control over their time and money. Speed and clarity are essential.

Financial processes as a basis for retention

An interesting development is the rise of direct wage payment, also known as on-demand pay. Instead of waiting until the end of the month, employees can use certain tools to pay out part of their earned salary earlier. This not only offers convenience, but also provides control and appreciation. And that has a direct effect on motivation and availability.

Cash out instantly with CashOut

With CashOut, your employee decides when they want to receive their earned salary. Via the Cashout app, the money is in their account within 3 seconds. This results in:

  • less financial stress
  • satisfied employees
  • people who stay longer and want to work more

For you, it means fewer worries, smoother recruitment and less turnover. Especially in sectors such as hospitality, retail, healthcare and logistics — where staff shortages recur every day — this is a game changer.

Less turnover, more engagement

Retention is about trust, clarity, and appreciation. Those who understand that and organize them well have an advantage. Employees stay not only because of the position, but because they feel that everything has been neatly arranged. With CashOut, you show that you think along with them, are flexible and know exactly what your people need. And that makes you attractive in a tight labor market. Do you have questions or want to know more about CashOut? Let's talk.

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