Gen Z is growing up in a world where everything is readily available: from movies and music to food and services. So why should their salary be an exception? SOLID Event Crew cleverly responds to this by making immediate salary payment possible. This ensures more motivated employees, more applications and a strong employer image.

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The festival machine behind the scenes

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Festivals such as Awakenings, Lowlands and Mysteryland offer visitors an unforgettable experience, but behind the scenes, it's all about hard work and tight planning. Founded in 2017, SOLID Event Crew provides thousands of young bar workers who bring energy, flexibility and commitment. Their success depends partly on an HR approach that meets the needs of the modern festival crew.

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Gen Z: The On-Demand Generation

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A large part of the Solid crew consists of Gen Zers: born after 1995 and grew up with streaming services, delivery apps and social media. This generation is used to immediate results and has a strong preference for flexibility, even when it comes to their salary. While earlier generations often waited without problems for the monthly payment, Gen Z wonders: why wait for money I've already earned?

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From weekly salary to direct payment

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SOLID led the way by first making the step from monthly to weekly salary payments, but that was not enough for Gen Z. Employees kept asking for faster access to their earned salaries. In cooperation with CashOut, SOLID therefore introduced On-Demand Pay: employees can request their salary immediately after a shift. This option was offered during a pilot at Awakenings, with most crew members opting for immediate payment. Even those who hesitated at first made the switch later. This clearly shows that direct payment meets the expectations of the new generation of employees.

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What can other sectors learn?

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Direct payment is more than a bonus for SOLID; it is a strategic part of their personnel policy. By rewarding employees directly, SOLID increases their engagement and loyalty. This strengthens the relationship with existing crew members and makes the company more attractive to new talent in a competitive market. The need for On-Demand Pay isn't limited to festivals. In retail, hospitality, healthcare and logistics, employers also see a growing demand from young talent to get paid faster. Companies that respond flexibly to this are improving their position in a tight labor market and gaining the trust of the new generation of employees.

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Salary is part of the time of earning

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SOLID Event Crew shows that immediate salary payment is not only feasible, but also makes the difference in motivation and growth of young talent. On-Demand Pay is not a trend, but a sustainable innovation that changes the future of work. Do you have questions about on-demand pay or are you curious about what CashOut can do for your company? Let's talk. Contact us via the contact form.

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